I was having dinner with a colleague earlier this week who in a hushed and slightly embarrassed voice admitted that she just didn’t understand Twitter. Normally I would have assured her that Twittering is not a social requirement, but in her case, it was part of her job. Twitter, Blogs, Facebook – these are the bread and butter of an emerging professional class of “social media consultants.” Maybe it is a D.C. thing. After admitting to her that I am more confused about these jobs than the technologies they rely on, I happily agreed to help get her up to speed.

Internet culture, however, is incredibly memetic. I suppose this makes Dawkins the philosopher of choice for contemporary geekdom, but it also means that the distinction between popular and unpopular, in and out, can be dizzying.

Point and case: This video from CrunchGear. Somehow they managed to capture the simultaneous love, disdain, and absurdity of Twitter. And it only took Hitler to pull it off.