Is Primetime ready for the Internet?
(This is the fourth post of a multi-post series on the relationship between the real and digital world. To read them all, start here, and continue here and here.)
“Does anyone know when the new ‘primetime’ is?” Dr. Tinkcom posed this question one day during a critical theory seminar. We had been discussing advertising and the impact of the Internet on traditional television viewership. Several students hypothesized that busy schedules had shifted prime-time back a couple hours. Others, myself included, wondered if it had been obliterated all together.
“Its between 8 and 9 in the morning, and 5 and 7 at night,” he answered, but then asked: “Does anyone know why?” Considering my own penchant for anything in syndication, I figured it was due to shows like The Simpsons and King of the Hill that show across the nation during the 5-7 time block. It was one of my quieter peers who answered his question correctly. “Commuters,” she said simply. (more…)