Advertising a Missed Connection
At what point does the term “missed connection” abandon it’s craigslist roots and run a-muck with an evolving definition of its own? Over the past year I have heard the term increasingly used outside of a craigslist context, and so I ask you: What would you define a missed connection?
Take the recent Levi’s commercial:
(As a side note, Levi’s ran two seperate ads, one with a man and one with a women in the phone booth. You can see the other one here.)
I have spent the last few months fascinated with this ad, but haven’t been able to put my finger on why. (more…)